In a BusinessWeek article titled, “www mycapitalonecard com” writer Robert Berner explores how www mycapitalonecard profits by lending to subprime borrowers and cashing in on high late and over the limit fees. His findings provide a disturbing insight into Capital One’s credit card business, and that of the credit card business as a whole.
www mycapitalonecard aren’t as funny as their television commercials make them appear. In fact, their no hassle rewards program seems ironically titled given the hassles Capital One credit cards caused one family. Over the course of four years, this family received seven Capital One credit cards with credit limits ranging from $200 to $700. With such low limits, it is easy to see how a very simple mistake could trigger an over the limit fee.
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